5 Best Online Gold Dealers of 2025

Gold has always been seen as a safe-haven asset, especially during times of economic uncertainty. In March 2025, with ongoing inflation, geopolitical unrest, and uncertainty around President Donald Trump’s tariffs, the price of gold reached an all-time high. This surge in value has led many investors to consider adding gold to their portfolios.
If you’re thinking about investing in gold, there are several options available. One popular method is to invest in gold equities, such as stocks of mining companies or exchange-traded funds (ETFs) backed by gold or gold-mining companies. Alternatively, you can opt for physical gold and other precious metals like silver, platinum, and palladium in the form of coins, rounds, ingots, or bars.
Online retailers, commonly known as gold dealers, offer a wide range of precious metal products and services. These companies provide a convenient platform for purchasing and storing precious metals securely. However, it’s essential to choose a reputable dealer with a proven track record of customer satisfaction and reliability.
Some of the best online gold dealers in April 2025 include American Hartford Gold, APMEX, Goldco, JM Bullion, and Orion Metal Exchange. These companies offer a variety of products, from coins to bars, and provide free shipping, buy-back guarantees, and secure storage options. They have received positive ratings from consumer review platforms and maintain high standards of customer service.
American Hartford Gold, for example, is known for its excellent customer service and strong online reputation. APMEX stands out for its wide product selection and secure storage options through Citadel. Goldco, on the other hand, offers extensive educational materials for investors looking to learn more about precious metals. JM Bullion provides detailed product information and pricing tiers, making it easy for customers to make informed decisions. Lastly, Orion Metal Exchange offers competitive pricing and a fee-free buyback program.
While these companies are among the top picks for online gold dealers, there are other reliable options to consider. BGASC, Money Metals Exchange, and SD Bullion are reputable companies that offer a wide selection of precious metal products and have received positive ratings from the BBB.
Before choosing an online gold dealer, it’s essential to consider factors such as customer satisfaction, product offerings, pricing, and storage options. By conducting thorough research and selecting a trusted dealer, you can confidently invest in gold and other precious metals online.