Seattle Seahawks Expand Concession and Retail Options with Amazon’s ‘Just Walk Out’ Technology
Seattle Seahawks fans will soon experience a more convenient way to shop for food, beverages, and merchandise at Lumen Field, thanks to an expansion of Amazon’s innovative “Just Walk Out” technology. The Seahawks are adding more concession and retail locations equipped with this cutting-edge system, making it easier and faster for fans to make purchases during games.
Amazon’s “Just Walk Out” technology allows customers to enter a store, select their items, and leave without having to go through a traditional checkout process. The system uses a combination of computer vision, sensor fusion, and deep learning to track the items customers pick up. The charges are automatically applied to their account as they exit the store.
This technology has already been implemented in select locations within Lumen Field, but the Seahawks’ decision to expand it across more concession stands and retail spots is a significant step forward. Fans will be able to grab their snacks, drinks, and team gear with minimal disruption to their game-day experience. The goal is to reduce wait times and long lines, enhancing overall fan satisfaction.
The expansion reflects a growing trend in sports venues to incorporate advanced technologies that improve customer experience. With the Seahawks’ strong partnership with Amazon, which is headquartered in Seattle, it’s no surprise that Lumen Field is becoming a showcase for this kind of innovation.
In addition to making the game-day experience smoother for fans, the “Just Walk Out” technology also provides valuable data on purchasing habits and preferences, which can be used to further refine the offerings at the stadium. As more venues adopt similar systems, this could represent the future of retail in sports and entertainment settings.
For fans attending games this season, the new “Just Walk Out” locations will be clearly marked, and information will be provided on how to use the system, ensuring a seamless transition to this next-generation shopping experience.
