Warner Bros. Discovery’s Max Surges to 116.9M Subscribers, Eyes 150M by 2026

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Warner Bros. Discovery’s streaming platform, Max, added 6.4 million subscribers in Q4, bringing its total user base to 116.9 million worldwide, according to the company’s latest earnings report. The platform also outlined a “clear path” to hitting 150 million subscribers by 2026.

Max’s Key Growth Drivers

Strong content lineup helped fuel subscriber gains.
Direct-to-consumer streaming turned a $677 million profit in 2024, up significantly from $103 million in 2023.
Strategic changes: Max will remove B/R Sports and CNN from its ad-supported tier on March 30, likely to drive upgrades to premium plans.

What’s Next for Max?

With a profitable streaming business and aggressive expansion plans, Warner Bros. Discovery is positioning Max as a top competitor in the streaming wars, leveraging sports, news, and entertainment to maximize growth.

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