Guinness sees a resurgence as more Americans are raising a pint of the iconic Irish stout
Guinness, the iconic Irish beer with a brewing legacy dating back to 1759, is experiencing a resurgence in popularity in the United States. As the company celebrates its 266th year of brewing, it has become the fastest-growing imported beer in the U.S., attracting new fans and rekindling the interest of longtime drinkers.
According to Ryan Wagner, Guinness National Ambassador, the beer is being discovered in new and unexpected places, beyond traditional Irish pubs. Social media has played a role in this revival, with viral challenges like the “Splitting the G” challenge, where celebrities attempt to pour the beer in a way that lands the beer line precisely in the gap of the letter “G” in the logo.
For those who may be hesitant to try Guinness due to its dark appearance, Wagner reassures them that the beer is light in body, roasty, toasty, and incredibly drinkable. It is meant to be enjoyed on various occasions, bringing people together over a pint of Guinness.
The meticulous pouring process, known as the “perfect pour,” has garnered a dedicated following of enthusiasts who appreciate the art of pouring a pint of Guinness. In New York City, a group known as New York State of Pint anonymously rates the best pints of Guinness in the city based on taste, pour quality, glassware, temperature, and bar ambiance.
Looking ahead, Wagner believes that Guinness will continue to be a staple in social gatherings and celebrations. As people value their time together more than ever, Guinness draught stout will always have a place in bringing people together, whether it’s at a sporting event or a casual evening at the bar.
In conclusion, Guinness is not just a beer but a symbol of tradition, community, and celebration. As the company enters its 266th year, it is clear that Guinness is as relevant and beloved as ever, solidifying its place as a timeless classic in the world of beer. Cheers to Guinness and the bright future that lies ahead for this legendary brew.
