With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously

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With Underdog Brand Jason Kelce Takes ‘Made in the US.jpg

After spending 13 seasons as a center for the Philadelphia Eagles, Jason Kelce has shifted his focus from offensive snaps to designing sweatshirts and T-shirts. In his retirement, he has launched Underdog, an apparel brand that emphasizes American-made clothing. The collection includes crew neck sweatshirts and T-shirts, all manufactured entirely in the United States to Mr. Kelce’s specifications.

Mr. Kelce’s passion for American manufacturing stems from his upbringing and early exposure to the concept of American workers making products. With Underdog, he aims to celebrate Philadelphia and represent blue-collar values through his clothing line.

Underdog’s commitment to producing all garments in the United States sets it apart from high-end brands that often outsource manufacturing. Mr. Kelce’s hands-on approach to designing the clothes ensures a durable, sturdy quality that reflects his preferences for comfort and functionality.

Partnering with American Giant, Underdog has created a line of T-shirts and sweatshirts that showcase a distinctive American-made aesthetic. The fabrics are custom-designed to meet Mr. Kelce’s standards, offering a unique blend of comfort and durability.

In addition to his clothing venture, Mr. Kelce co-hosts the “New Heights” podcast with his brother and remains dedicated to promoting Philadelphia and American-made products. His journey into the world of apparel reflects a shift from traditional post-retirement ventures, signaling a new chapter in his career.

For Mr. Kelce, Underdog represents more than just a clothing brand; it embodies his values and celebrates his connection to his roots. By prioritizing American manufacturing, he hopes to inspire others to support local businesses and appreciate the craftsmanship behind domestically-made products.

As Underdog gains momentum, Mr. Kelce’s dedication to quality and authenticity shines through in every aspect of the brand. From the design process to the production journey, he remains committed to upholding the values that define Underdog as a symbol of American craftsmanship.

With a keen eye for detail and a deep appreciation for his hometown, Mr. Kelce continues to pave the way for a new generation of American-made products that resonate with consumers who value authenticity and integrity.