Americans are getting flashbacks to 2008 as tariffs stoke recession fears

In today’s uncertain economic climate, many Americans are turning to past experiences of financial hardship for guidance. One such individual is Kiki Rough, a self-taught cook who is sharing her knowledge of making cheap and delicious meals with her followers on TikTok and Instagram. With the looming threat of a recession following President Donald Trump’s announcement of steep tariffs, people like Rough are harking back to the tips and tricks they learned during the global financial crisis of 2008.

On social media platforms, a mix of Millennials and Gen Xers are stepping into the roles of older siblings, offering advice and insights on how to navigate tough financial times. From budget-friendly recipes to reminiscing about cheap getaways and affordable fashion choices, these content creators are drawing parallels between the current economic landscape and the late 2000s.

However, some are pointing out that inflationary pressures have made some of these hacks obsolete. Kimberly Casamento, a digital media manager, has noticed a significant increase in the cost of ingredients for meals that were once considered budget-friendly. Despite these challenges, she continues to share tips on how to save money on meals in today’s expensive world.

According to Megan Way, an associate professor at Babson College, this type of communal knowledge-sharing is a common response to economic uncertainty. While the Great Recession of the late 2000s was a defining moment for many, there are key differences between that period and the current economic situation. Still, the sense of unpredictability and fear about the future is palpable in today’s environment.

As economic confidence among Americans continues to decline, social media users are drawing cultural parallels between the late 2000s and today. From viral dance trends to reboots of popular TV shows, there is a sense of déjà vu in the air. Even the music scene is reflecting this nostalgia, with artists like Miley Cyrus, Lady Gaga, and Katy Perry making a comeback on the charts.

In the midst of economic uncertainty, finding moments of joy and connection through music and pop culture can provide a sense of comfort and escapism. While the road ahead may be uncertain, the resilience and creativity of individuals like Kiki Rough and Kimberly Casamento are shining through as they continue to share their knowledge and experiences with others.