Australia’s Video Market to Hit $12.3 Billion by 2030, Study Finds

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Australia’s Video Market to Hit .3 Billion by 2030, Study Finds — Australias Video Market to Hit 123 Billion by 2030 Study.jpg

In a recent analysis conducted by Media Partners Asia (MPA), it has been projected that Australia’s video industry will experience significant growth, reaching a total revenue of $12.3 billion by the year 2030. This growth trajectory represents a Compound Annual Growth Rate (CAGR) of 2.8% from 2025 onwards, with online video expected to dominate the market with revenues amounting to $9.4 billion.

YouTube has emerged as the frontrunner in Australia’s streaming landscape, capturing 33% of the total 7.1 billion minutes streamed across mobile and connected TV devices in 2024. The platform has also secured the top position in terms of revenue generation within the video sector, with Netflix following closely behind in the fourth spot. Domestic players like Foxtel and Nine have claimed the second and third positions respectively based on total screen revenues. According to MPA’s research, Netflix accounted for 17% of streaming minutes, while Nine and Foxtel’s streaming services captured 11% and 9% of streaming time respectively. Disney+ and Prime Video each held a 6% share of streaming minutes.

The premium Video-On-Demand (VOD) market, which includes Subscription VOD (SVOD) and Broadcaster VOD (BVOD) categories and is currently valued at $3.3 billion, is projected to exceed $5 billion by 2030. Seven major companies dominate this segment, controlling 90% of both viewership and revenue.

Netflix continues to lead the SVOD market with a 27% share of premium VOD revenue in 2024, closely followed by Foxtel Group at 18%. Nine Entertainment, the operator of 9Now and Stan, captured 14% of the market, while Amazon Prime Video and Disney+ secured 11% and 10% respectively. Netflix’s offerings in Australia for 2025 include “The Survivors,” “Son of a Donkey,” and “Apple Cider Vinegar.”

Key growth drivers identified in the report include high connected TV penetration (82% of households in 2024), ongoing investment in premium content, and the expansion of ad-supported SVOD tiers. Structural shifts such as Disney+’s integration of ESPN and DAZN’s acquisition of Foxtel are expected to reshape the competitive landscape, although weakening consumer sentiment may pose challenges.

From 2019 to 2024, Australia’s video industry revenue saw a significant increase from $7.7 billion to $10.1 billion, representing a CAGR of 5.6%. During this period, online video’s market share nearly doubled from 32% to 62%, indicating a notable shift towards digital platforms.

MPA’s executive director, Vivek Couto, highlighted the dominance of global platforms like YouTube and Netflix in Australia’s streaming market, leveraging their scale, advertising, and subscription revenue. Domestic players such as Foxtel and Nine are also competing strongly, with Foxtel’s premium sports offerings like Kayo and Nine’s ad-supported BVOD and SVOD platform, Stan, playing a significant role in driving revenue through local content.

Overall, the Australian video industry is poised for continued growth and evolution, with various players vying for a larger share of the market while adapting to changing consumer preferences and technological advancements.