Black Restaurant Week Highlights Black Restaurants
Black Restaurant Week, a remarkable culinary event founded by Derek Robinson, Falayn Ferrell, and Warren Luckett, has evolved into a year-round initiative dedicated to promoting and uplifting Black-owned eateries. Recognizing the importance of sustained support for these establishments, the team has established the Feed the Soul Foundation Restaurant Business Development Fund, underscoring their commitment to the owners and operators who face unique challenges in the industry.
Originally launched in 2016 as “More Than Just a Week,” this campaign aimed to address the limited exposure and marketing opportunities faced by Black culinary businesses and professionals. Now, with the onslaught of inflation posing additional obstacles to small Black enterprises, the trio has intensified their efforts to provide essential assistance. These endeavors come in the wake of the disproportionate impact that Black-owned establishments endured during the COVID-19 shutdown, emphasizing the need for ongoing support and revitalization.
Warren Luckett, the visionary founder of Black Restaurant Week, LLC, explains their collaborative initiatives during the pandemic, saying, “We have partnered with multiple corporations to create diversity, equity, and inclusion opportunities for Black-owned culinary businesses, raising awareness within the community and paving the way for potential expansion possibilities.” One notable success story resulting from their NOSH Culinary Competition program is the permanent retail space secured for Dolo’s Pizza at Atlanta’s State Farm Arena. Furthermore, through partnerships with NASCAR, Black-owned food trucks have been featured at events in Richmond throughout the summer, accompanied by a series of “Cars & Coffee” events in Los Angeles in August, honoring Black Business Month and Black History Month in February.
Falayn Ferrell, Operations Managing Partner of Black Restaurant Week, LLC, emphasizes the organization’s commitment to providing more than just a week of support. Ferrell states, “We are deeply entrenched in the challenges faced by owners and operators, which is why we established the Feed the Soul Foundation Restaurant Business Development Fund. We understand that sustained assistance is crucial for thriving in such a highly competitive industry.” Through the invaluable support of corporate partners, the foundation offers funding and business development opportunities to ensure the sustainability of minority-owned culinary enterprises. The remarkable growth witnessed by the 2021 and 2022 cohorts showcases the effectiveness of these efforts, as participants have expanded to brick-and-mortar locations and seized e-commerce opportunities to distribute their culinary products nationwide.
The continuous dedication of Black Restaurant Week and its associated programs highlights the profound impact that collective support and empowerment can have on the culinary landscape. By shining a spotlight on Black-owned eateries and fostering an environment of sustained assistance, these influential individuals are redefining the trajectory of Black entrepreneurship within the highly competitive culinary industry. Their tireless efforts serve as an inspiration, paving the way for lasting change and recognition of the vibrant flavors and cultural contributions inherent in African American cuisine.
