Christie Brinkley-linked skincare brand files for bankruptcy
SBLA Beauty, Linked to Christie Brinkley, Files for Chapter 11 Bankruptcy
SBLA Beauty, a skincare brand associated with Christie Brinkley and known for its “scientific” anti-aging products, has filed for Chapter 11 bankruptcy. The brand gained recognition for its non-invasive Eye Lift Wand and Neck, Chin & Jawline Sculpting Wand, which Brinkley endorsed as one of her skincare secrets.
The brand owner, SBLA Inc., filed for bankruptcy in the Southern District of Florida, citing debts ranging from $1 million to $10 million.
Despite the bankruptcy filing, SBLA Beauty products are still available for purchase on the company’s website and Amazon.
Founded in 2018 by Randi Shinder, a veteran of the beauty industry, SBLA Beauty aimed to provide scientifically-based skincare solutions to help consumers achieve their best look without the need for invasive procedures.
Shinder previously founded Clean in 2022 and partnered with singer Jessica Simpson on Dessert Beauty, a brand that has since been discontinued.
With a background in clinical skincare, Shinder’s earlier success with LipFusion, an innovative lip plumper, set the stage for her ventures in the beauty industry.
Although Christie Brinkley was once associated with SBLA Beauty, a representative confirmed that she has not been affiliated with the brand for some time.
