Disney Branded TV, Nat Geo Marketing Chief Pam Levine Exits
Disney Branded Television and National Geographic are undergoing a restructuring as Pam Levine, the head of marketing, is stepping down from her role. Levine, who reported directly to Disney Entertainment Television president of marketing Shannon Ryan, was responsible for notable campaigns such as “Percy Jackson & the Olympians” and the “Descendants” franchise for Disney Branded Television, as well as “Sugarcane” and “David Blaine: Do Not Attempt” for National Geographic.
Ryan announced Levine’s departure and revealed that her responsibilities will now be divided among his top lieutenants. Erin Weir will now oversee marketing for Disney Branded Television, in addition to her current responsibilities for ABC Entertainment, ABC News, Disney Television Studios, Franchise, Affiliate Marketing, and syndication. Joe Ortiz will take on National Geographic marketing, along with his current oversight of Onyx Collective and Freeform. Candice Ashton will now manage publicity for National Geographic and Disney Branded Television, in addition to her current role overseeing publicity for ABC Entertainment, Hulu, Disney Television Studios, Freeform, and Onyx Collective.
Aaron Goldman is already in charge of marketing creative and operations for ABC Entertainment, Disney Branded Television, Freeform, Hulu, Onyx Collective, and National Geographic. Levine, a former 20th Century Fox and HBO marketing executive, joined Disney in June 2022 to head marketing for Disney Branded Television and National Geographic content. She replaced Jayanta Jenkins, who had left the role after a short tenure.
Levine’s departure and the restructuring under Ryan’s leadership are part of ongoing changes at Disney’s TV arm, which has seen leadership shuffles and layoffs in recent years. The company is continuously adapting to the evolving media landscape to remain competitive in the industry.
