Firms ‘going to war’ against rivals on social media

“We seem to be on the cusp of an era of disinformation against [business] competitors,” he says. “We are seeing that some of the same practices that have been deployed by nation state actors, like Russia and China, in social media influence operations, are now being adopted by some more unscrupulous competitors of some of the main Fortune 500 and FTSE 100 companies.