Ford offers employee pricing to all car shoppers as new auto tariffs kick in
Ford Motor recently made a groundbreaking announcement that will surely excite car shoppers across America. The automaker revealed that it will be offering its 2024-25 vehicles, including gas, electric, and hybrid-powered models, at the discounted price typically reserved for its employees. This promotion, aptly named “From America, For America,” comes at a time when a new 25% U.S. tariff on foreign vehicles has just taken effect.
The timing of this offer is significant, especially in light of President Trump’s recent announcement of sweeping tariff increases on U.S. trading partners. These levies are expected to result in higher prices on a range of consumer goods, including cars. In fact, one analysis suggests that car prices could increase by as much as $12,200 for certain models due to the new import duties.
Ford’s decision to extend employee pricing to the general public is a welcome relief for many Americans facing economic uncertainty. The promotion will run from April 3 through June 2 and promises significant savings on a variety of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles. However, some models, such as Ford Raptor, 2025 Expedition and Navigator SUVs, and Super Duty trucks, are excluded from the offer.
To spread the word about this exciting promotion, Ford has enlisted the help of actor Bryan Cranston for a 30-second ad that will air during the men’s NCAA Final Four 2025 tournament. The company’s proactive approach to providing consumers with affordable options in the face of rising tariffs is commendable and is sure to resonate with car buyers.
In its first-quarter earnings report, Ford reported a surge in demand at its dealerships as consumers rush to secure vehicles before prices potentially rise. The company’s sales saw a 5% increase in the first quarter, driven by a remarkable 19% jump in March alone.
The impact of the new auto tariffs is already being felt across the industry, with Stellantis announcing production halts at plants in Canada and Mexico. The temporary layoff of 900 workers in the Midwest underscores the far-reaching consequences of these tariffs on the automotive sector.
As the automotive industry navigates these uncertain times, Ford’s decision to offer employee pricing to the public is a welcome relief for consumers. The company’s commitment to providing affordable options to American car buyers is a testament to its dedication to supporting customers during challenging economic times.
