‘Live With Kelly and Mark’ Post-Oscar Week Episodes See Ratings Gains
And the Oscar goes to “Live with Kelly and Mark” for Post-Oscars Ratings Growth
“Live with Kelly and Mark” saw a significant increase in ratings the week of the Academy Awards, thanks in part to the show’s signature post-Oscars coverage. The live episode from the Dolby Theatre on March 3, just hours after “Anora” was named Best Picture, contributed to the ratings boost.
The Oscars halo gave “Live” a week-to-week bump in key measures, including total viewers, households, women 18-49, and women 25-54. Year over year, the show also saw an increase in total viewers and women 18-49.
The Monday morning post-Oscars edition of “Live” averaged 2.65 million viewers, making it the second most-watched telecast of the season.
The uptick in ratings for “Live” coincided with a small year-to-year gain for the Oscars as a whole, with a five-year high in total viewers and the 18-49 demographic.
The post-Oscars episode of “Live with Kelly and Mark” was broadcast from the Dolby Theatre in Hollywood, featuring guests like Steve Aoki and Lil Jon. The show also included red carpet coverage and analysis of the awards show winners and losers.
“Live” has maintained its position as syndication’s number one talk show for 110 consecutive weeks, outperforming its competitors in total viewers, households, and key demographics. Season to date, “Live” continues to lead in all key measures.
