Southwest passengers fire back at airlines over free checked bag policy

Southwest Airlines customers are expressing their discontent after the airline announced changes to its popular free checked bag policy in an effort to boost revenue growth and profitability, as reported by FOX Business.

While Southwest has not disclosed the exact fees for checked bags, the upcoming changes will limit free checked bags to Rapid Rewards A-List Preferred members, customers on Business Select fares, and Rapid Rewards credit card holders. Other passengers will now be charged for checked bags, marking a significant shift in the airline’s long-standing policy.

The news has sparked backlash on social media, with some travelers considering switching airlines due to the changes. Many loyal Southwest customers feel betrayed by the airline’s decision to depart from its customer-friendly approach, which included perks like free checked bags and flexible rebooking.

Despite the negative reactions, some users are pragmatic about the situation, acknowledging that Southwest’s affordability and convenience may still make it a viable option for their travel needs. However, the airline’s move to align itself more closely with traditional carriers by introducing fees for checked bags and other changes could impact its standing in the industry.

As Southwest faces criticism for deviating from its unique selling points, such as free checked bags and customer-friendly policies, travelers are now evaluating their options and considering alternatives that offer a better value proposition.

While Southwest’s decision to implement fees for checked bags may disappoint some customers, the airline’s future competitiveness and positioning within the industry remain uncertain as it navigates these changes.

FOX Business’ Daniella Genovese contributed to this report.