Starbucks changing its dress code for baristas. Here’s the new look.

Starbucks has recently made a significant change by announcing a new dress code for its baristas. This move is part of CEO Brian Niccol’s efforts to revamp the image of the coffee giant and bring a fresh perspective to its cafes. The new uniform guidelines aim to make the company’s “iconic green apron” more prominent and create a sense of familiarity for customers at all Starbucks locations across North America.

According to the company’s statement, the new policy will require baristas to wear solid black short and long-sleeved crewneck, collared, or button-up shirts, along with any shade of khaki, black, or blue denim bottoms. In addition, Starbucks is introducing new company-branded t-shirts, with the coffee chain providing two shirts for free to its employees. The new dress code is set to go into effect on May 12, with the goal of delivering a more consistent coffeehouse experience and providing clearer guidance to Starbucks partners.

This dress code overhaul is part of Starbucks’ “Back to Starbucks” mission, which focuses on revitalizing its cafes and re-engaging customers. After taking on the CEO role in October, Niccol emphasized the importance of returning to the core values of the company. Starbucks faced flat sales in 2024 compared to the previous year, as some customers turned to competitors due to concerns about prices and long wait times. Niccol’s strategy to attract customers back includes improving customer service and creating inviting spaces for customers to linger.

The new dress code is intended to allow baristas to concentrate on crafting great beverages and building connections with customers. This move aligns with Starbucks’ broader goal of enhancing the overall customer experience and reestablishing its position in the market.

In conclusion, Starbucks’ new dress code reflects its commitment to innovation and customer engagement. By prioritizing consistency, clarity, and customer service, the coffee chain aims to strengthen its brand identity and attract more patrons to its cafes. This initiative underscores Starbucks’ dedication to continuous improvement and aligning with evolving consumer preferences in the competitive coffee industry.