Tom Hardy’s ‘Havoc’ Leads Netflix’s Wales Gambit

Netflix’s Strategic Investment in Welsh Production Hubs Boosts U.K. Economy

Netflix’s strategic investment in Welsh production hubs has had a significant impact on the U.K. economy, generating more than £200 million ($265 million) since 2020. This information comes from a report released by Netflix and Creative Wales, showcasing the positive outcomes of the streaming giant’s collaboration with Wales.

The spotlight is currently on director Gareth Evans’ upcoming action thriller “Havoc,” starring Tom Hardy, which is now known as the largest feature film shot entirely within Wales. This project is a testament to the fruitful partnership between Netflix and the Welsh production industry.

Anna Mallet, Netflix’s VP of production for the U.K., expressed her enthusiasm for filming in Wales, citing popular titles like “Sex Education,” “The Crown,” and now “Havoc” as examples of successful collaborations. She praised Wales for its creative talent and picturesque landscapes, making it an ideal location for entertainment production.

Netflix’s investment in Wales is part of a broader U.K. production strategy, with the nation becoming a key filming destination for high-profile content. Beyond “Havoc,” Wales has also hosted productions for series like “The Witcher,” creating significant economic benefits for the region.

According to the report, Netflix productions have supported over 500 Welsh businesses across various sectors since 2020. For every £1 spent by Netflix in Wales, 58 pence flows to the TV and film sectors, with the rest benefiting industries such as rental and leasing, creative arts, and food and hospitality. The financial impact extends beyond direct spending, with each £1 invested by Netflix generating an additional 80 pence across the Welsh supply chain.

Welsh Culture Minister Jack Sargeant commended the Welsh creative industries for their contribution to the economy and highlighted the world-class infrastructure in place for film and TV productions.

In addition to economic benefits, Netflix’s investment in Wales has also created a talent pipeline through projects like “Sex Education,” offering trainee and apprenticeship roles that have led to full-time industry positions. The “Ignite Your Creativity” program, in collaboration with the National Youth Theatre, has provided workshops for over 350 young people across various Welsh regions.

Netflix has also shown its support for Welsh cultural identity by offering Welsh-language subtitles on select content and licensing its first Welsh-language series, “Dal Y Mellt,” in 2023. Director Gareth Evans, a Welsh native, expressed his excitement about filming “Havoc” in Wales and witnessing the positive impact on local businesses and creative talent.

Creative Wales’ interim head Joedi Langley looks forward to continuing the partnership with Netflix to further establish Wales as a premier filming destination for major local and international productions. The collaboration between Netflix and Wales is set to bring continued success and growth to the region’s entertainment industry.