WrestleMania 41 Set to Be Branded by Xfinity, Done+Dusted to Design

WWE and Comcast recently announced a groundbreaking multi-year partnership that will see Xfinity become the first-ever sponsor to have branding featured on the WrestleMania set. This exciting collaboration also designates Xfinity as the official home wifi partner of WWE, further solidifying their commitment to enhancing the fan experience both at live events and at home.

The timing of this announcement couldn’t be more perfect, as WrestleMania 41 is set to take place in Las Vegas on April 19 and 20. Done+Dusted, a renowned live events producer and part of Pantheon Media Group, has teamed up with WWE to design the set for this year’s highly anticipated event. The unique design for WrestleMania 41 promises to captivate audiences both in-person and watching from home.

Grant Norris-Jones, executive vice president and head of global partnerships for WWE parent company TKO Group, expressed his enthusiasm for the partnership with Comcast, stating, “Comcast has long been an outstanding partner who grasps the power and reach of the WWE audience. Xfinity is an industry leader, and we are thrilled to collaborate on new and innovative integrations, starting with the iconic WrestleMania set in Las Vegas.”

The integration of Xfinity branding on the WrestleMania set will include LED signage visible throughout both nights of the event, creating a visually stunning experience for fans in attendance and viewers watching from home. Additionally, Xfinity will receive broadcast integration within WrestleMania 41 and will serve as the official presenting partner of NXT Stand & Deliver on April 19.

Kristy Kozlowski, senior vice president of media strategy and planning at Comcast, highlighted the unparalleled wifi experience that Xfinity offers, making it the ideal way to enjoy WWE’s unique brand of entertainment. She stated, “These are some of the most passionate fans in the world, and WrestleMania is the biggest night on the calendar. What better way to introduce them to our booming WiFi than center stage of wrestling’s main event.”

In addition to the exciting partnership with Xfinity, WWE fans attending WrestleMania 41 will have the opportunity to experience “Unlock the Boom” at The Extra Bar, hosted by Xfinity. This interactive experience will allow fans to immerse themselves in the WWE universe, record their own Booming Superstar persona, test their strength with an arm-wrestling machine, and enjoy complimentary refreshments while charging their devices.

Done+Dusted, known for their exceptional work in live events, is the creative force behind the design of this year’s WrestleMania set. Their impressive portfolio includes producing events such as the “League of Legends” World Finals 2024 and the Emmy Awards telecast, showcasing their expertise in delivering captivating live experiences.

Guy Carrington, executive creative director and partner at Done+Dusted, expressed his excitement for collaborating with WWE, stating, “Since watching The Undertaker in my bedroom as a boy, I have been obsessed with all things WWE. Now, getting the chance to collaborate with the team at WWE is quite simply, a childhood dream come true. We wanted to create something that leaned into the tradition of Vegas while maintaining the dynamic energy and boldness of the brand.”

This innovative partnership between WWE and Comcast’s Xfinity promises to elevate the fan experience at WrestleMania 41 and beyond, setting the stage for an exciting future of collaboration between these two entertainment powerhouses.